Article: New Media People. (Gadfly).(Wheel's managing director Deborah Keay)

Job title: MD of Wheel's financial services division.

Email: deborah.keay@wheel.co.uk

What did you do before?

I worked in the media & telecoms group of Coopers & Lybrand.

How did you get here?

I dived head first into it--fancied being a digital entrepreneur.

What's your driving force?

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