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Article: Ginsters brands Wessex trains.
- Article from:
- Marketing Week
- Article date:
- September 26, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Snack food brand Ginsters, best known for its Cornish pasties, is to sponsor 12 trains run by operating company Wessex, in a three-year deal.
The livery has yet to be finalised, as any design has to undergo a series of safety checks, but the branded trains are expected to come into service before the end of the year. The company plans to feature advertising created by its agency Bartle Bogle Hegarty (BBH) on the side of the trains. Ginsters already has a supply deal with the train company.
Over the past ten years, Ginsters has grown from a [pounds sterling]40m business to one worth ...