Article: Marketing culture: sour cream and dip sales increase as convenient packaging and flavor varieties diversify the dairy case. (Category Review).

Americans know good culture when they see it, and in some cases, taste it. In the cultured dairy products category, consumers interest in sour cream and refrigerated dips has increased in recent years, as manufacturers mimic success found in other areas of the retail refrigerated section. Here too, plain and simple is making room for innovation, as processors offer more convenient packaging, eye-catching graphics, and an array of varieties designed to meet a spectrum of palates.

Often considered a more indulgent product used for rich recipes, toppings or in dishes for entertaining, sour cream has gone mainstream lately. Several manufacturers are offering ...

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