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Article: National Lacrosse League Announces Charter Marketing Partnership With Labatt Blue; Labatt Blue, America's #1 Selling Canadian Beer Signs on as the Official Beer of the National Lacrosse League.
- Article from:
- PR Newswire
- Article date:
- October 16, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The National Lacrosse League (NLL) welcomes Labatt Blue as its charter corporate marketing partner in the United States. The NLL and Labatt Blue have reached an exclusive three-year marketing agreement slated to begin with the 2002-2003 season. The top selling Canadian beer and the #3 imported beer in the U.S., Labatt Blue is now the official beer of all NLL activities in the League's U.S. markets (8 teams), including a significant presence at all U.S. games and events. The eight U.S. markets are Albany, Buffalo, Columbus, Denver, Northern New Jersey, Long Island, Philadelphia and Rochester. Financial terms were not disclosed.
"We are excited to ...
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