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Article: Avon Unveils New Brand, Strategy for Global Business Reaching Young Women.
- Article from:
- PR Newswire
- Article date:
- October 17, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'mark.' Designed to Reach Future Generations of
Consumers and Sales Representatives
U.S. Launch Planned for Fall 2003
-- NEW YORK, Oct. 17 /PRNewswire-FirstCall/ -- Avon Products, Inc. today announced the brand name and strategic direction for its planned global direct-selling beauty business focusing on the fast-growing market for young women.
The brand will be named "mark."(TM), reflecting its positioning as the beauty brand that celebrates remarkable young women who are making their mark in the world, according to Deborah I. Fine, president of Avon Future, the Avon business unit responsible for the ...