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Article: The Swanson domino effect: his move to Viacom station group triggers dozens of high-level job changes. (Top of the Week).(Dennis Swanson left WNBC(TV) for Viacom, wooed by Fred Reynolds)
- Article from:
- Broadcasting & Cable
- Article date:
- October 14, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fred Reynolds joked that, when he met Dennis Swanson, it was love at first sight. "He has a great philosophy, and an awesome track record."
What's more, "he's never not won," said Reynolds, president of Viacom's station group.
Reynolds had pursued the legendary WNBC(TV) general manager with considerable ardor. He jokes now that, to keep their meetings secret, they went on a virtual tour of New York's worst restaurants. Swanson proved susceptible to wooing, and without tipping his hand.
No sooner had Swanson retired from WNBC in July than he joined Viacom as executive vice president for its station group, which includes woefully weak CBS O&Os in ...