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Article: Designing vs. installing: putting on the ritz. (Wood or Wood Knot).(hardwood flooring)(Column)
- Article from:
- National Floor Trends
- Article date:
- August 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Whether we like it or not, design is undoubtedly one of the most influential factors a consumer considers prior to finalizing any sale of substance. This becomes even more of an issue when purchasing products such as new floor coverings. Consumers expect a reasonable mix of quality and design in exchange for their disposable incomes. Further complicating matters for our industry is the fact that floor covering purchases are still viewed as non-essential -- even frivolous -- by many conservative buyers.
Without question, our invitation to the customer to purchase a new hardwood flooring product must include more than just another bargain-basement price. Color, ...