Article: Celsius growing force in UK men's market.

Celsius Growing Force In UK Men's Market

Eighteen months has passed since Lornamead, parent company of Celsius International, launched its Celsius men's range onto the UK market. Through exclusive Boots distribution the range immediately entered 1,750 UK stores: today that figure currently stands at 5,000. Distribution has been expanded with the help of the Jenks Group through leading supermarket chains (including Tesco, Asda, Sainsbury, Gateway and Safeway), leading wholesalers Unichem, Vestric and Numark and leading pharmacists like Lloyds Chemists, Moss Chemists and National Co-op Chemists.

Competing against Unilever and Shulton backed brands in the ...

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