|
|
Article: Eastern bloc opening up to the West. (Cosmetics and Eastern Europe conference)
- Article from:
- Cosmetics International
- Article date:
- December 15, 1990
CopyrightCOPYRIGHT 1990 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Eastern Bloc Opening Up To The West
'Cosmetics and Eastern Europe', a one-day conference sponsored by SPC, took place in London recently. The conference focused on the opportunities presented by the estimated 100 million new consumers in Eastern Europe.
Ten speakers from finance, export, manufacturing and distribution, academic and advertising backgrounds were present to relate their knowledge and experiences to companies who were looking into the possibility of working with Eastern Europe.
Hans-J. Boscheinen, Executive Vice President, Avon Cosmetics Eastern Europe, chaired the conference and spoke of the consumer revolution in Eastern Europe and ...