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Article: Double dipping: selling hardwood floors and accenting area rugs. (Wood or Wood Knot).(Column)
- Article from:
- National Floor Trends
- Article date:
- July 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The floor covering marketplace abounds with battles, if not all out wars, over the consumers disposable income. In some cases, heavy artillery was deployed by both the carpet and resilient segments of the industry in an attempt to reverse the gains of other types of hard-surface flooring.
If honesty would truly prevail, most floor covering manufacturers would admit that the second-quarter rain of slowing sales activity had definitely dampened the industry's growth potential. Prudent manufacturers responded by cutting back on production to limit inventories and minimize their potential for losses.
Fortunately for the hardwood flooring segment of the floor ...