Article: Protecting your hardwood floor from the elements: a coat for all seasons. (Wood or Wood Knot).

Today's consumers continue to take advantage of the long-term value and durability associated with the purchase and installation of hardwood flooring products. Unfortunately, consumer expectations, if improperly addressed by the dealer, can promote the incorrect impression that hardwood floors are virtually maintenance free.

Without fail, warranty and maintenance procedures must be conveyed to the consumer at the point of sale, as opposed to being subsequently presented in response to a complaint. Working to protect the consumer's investment in hardwood flooring also helps protect our industry and its future prospects.

One of the most important ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!