Article: Sargento Discovers New Market for Premium-Quality Cheese Gifts.

PLYMOUTH, Wis. -- Premium-quality cheeses and cheese assortments are an attractive gift selection for many consumers, according to Louis P. Gentine, Chairman & CEO of Sargento Foods Inc., a leading marketer of premium-quality cheeses.

In October of 2001, the company mailed a Sargento Reserve online store catalog to carefully selected groups of gourmet food devotees. This year, however, the new 2002 holiday catalog features an expanded line of cheeses to appeal to a broader palate. For a free copy of the catalog, visit http://www.sargentoreserve.com/ .

"We positioned our Sargento Reserve Gift Catalog as the place to buy and give the very finest in ...

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