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Article: Exclusive Philadelphia coup for Tesco. (Promotions--Products--Packs).(Tesco to market Blue Cheese cream cheese spread, UK)(Brief Article)
- Article from:
- Grocer
- Article date:
- October 12, 2002
- Author:
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Kraft Foods has done a deal with Tesco to bring out an exclusive limited edition variant of its Philadelphia soft cheese brand.
The Blue Cheese spread, made with Danish Blue, will be available in the chain's stores from now until Christmas. It comes in a 150g tub at the same price as the rest of the brand's range--1.39 [pounds sterling].
However Kraft is, perhaps surprisingly, denying that the move is designed to test the market before making the variant a permanent addition to its usual Philadelphia branded repertoire.
"It has been introduced to add seasonal interest to the soft cheese sector and to meet consumers' demand for blue cheese ...