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Article: SEIKO WATCH CORP. TO LIMIT BRANDS, NEW MODELS BY 2005.
- Article from:
- AsiaPulse News
- Article date:
- October 22, 2002
CopyrightCOPYRIGHT 2002 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TOKYO, Oct 22 Asia Pulse - Seiko Watch Corp. plans to reduce the number of wristwatch brands that it sells from the current 20 or so to around a dozen by fiscal 2005.
In addition, the company will limit the number of new models that it introduces each year to 300, down from the current 500.
Seiko Watch faces stiff competition in Japan from Swiss and Chinese watchmakers, and aims to improve efficiency in both manufacturing and sales by concentrating its efforts.
The company plans to consolidate models for its four key brands. ...