|
|
Article: The changing face of affluence. (Luxury Travel Expo).(selling to luxury travel market)(Brief Article)
- Article from:
- Hot Rod
- Article date:
- October 14, 2002
CopyrightCOPYRIGHT 2002 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Agencies seeking out luxury clientele can no longer expect the typical affluent travel consumer to fit the "old money" profile. Affluence has gotten younger and it now wears a vast array of different faces. Because of that, it's necessary for agents selling luxury travel to understand the expectations of the younger affluent traveler.
The value of the "experience" has changed for this new breed of consumer. They seek out challenging and meaningful encounters that range from typical beach vacations to adventure travel. To capture their interest, agents need to capture their imagination. These clients are looking for unfamiliar, exotic situations that will acquaint ...
Related newspaper, magazine, and journal articles:
|
|
Article: The suite life, with rates to match. (Luxury Travel ...
Travel Agent;
April 7, 2003 ;
700+ words
... ... agents at the fifth annual Luxury Travel Expo 2003, being held at The Venetian ... low registration rate for the Luxury Travel Expo: $25 if you register by May ... attendance at this year's Luxury Travel Expo will also give you the chance ...
|
|