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Article: Luxury Consumers Emerging From Their Luxurious Cocoons, Pam Danziger Says; Luxury Market Seeks New Equilibrium to Resolve Tension Between What They Buy and How They Feel.
- Article from:
- Business Wire
- Article date:
- October 23, 2002
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Business Editors
STEVENS, Pa.--(BUSINESS WIRE)--Oct. 23, 2002
In a speech today at the Association of National Advertisers' Senior Marketers Roundtable, Pam Danziger, author of the book Why People Buy Things They Don't Need (Ithaca, NY: Paramount Market Publishing, 2002) and president of Unity Marketing, revealed the latest insights on the luxury market from groundbreaking new research on the luxury market. "Today's luxury consumers are emerging from their cocoons that they have surrounded themselves with for the last 20 years. They are searching for a new equilibrium between their inner emotional lives and their position in the social, political and ...