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Article: Specialty Stores: The Right Mix Is the Key.
- Article from:
- Kiplinger Business Forecasts
- Article date:
- March 14, 2002
CopyrightCOPYRIGHT 2002 The Kiplinger Washington Editors, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline:Sally Martin O'Briant
Specialty stores, which offer harried consumers a tightly focused product line and an enticing shopping atmosphere, will continue to lure customers away from department stores and drugstores. After a decade of frenzied consumption that peaked in 2000, shoppers increasingly will turn to stores that will save them time with carefully chosen and displayed merchandise.
Unlike mass merchandisers Wal-Mart and Target, whose major appeal is low prices, specialty stores will draw customers by offering them amenities such as trendy cappuccino bars and child play centers, which can make shopping trips fun and relaxing, says Candace ...