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Article: Addressing the upscale market. (Luxury Travel Expo).(Luxury Travel Expo 2002)
- Article from:
- Hot Rod
- Article date:
- October 7, 2002
CopyrightCOPYRIGHT 2002 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There's a lot of attention given to the luxury travel market. Here's a short summary about why the rewards of selling to the affluent traveler are so great.
Luxury Travel is the fastest-growing category in the travel business. Affluent travelers have caught the attention of suppliers, as more and more of them develop product specifically for the upscale market. Even in tough economic times, more suppliers focus on this high-end segment than any other.
Travel agents are important to affluent travelers. They rely on professionals more than any other group. According to a recent study, 71% of affluent travelers used an agent in the last 12 months, as ...