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Article: Chrysler: The Life and Times of an Automotive Genius. (Book Reviews).(Book Review)
- Article from:
- Business History
- Article date:
- October 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Frank Cass & Company Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VINCENT CURCIO, Chrysler: The Life and Times of an Automotive Genius (New York: Oxford University Press, 2000. Pp.xiv + 699; illus. ISBN 0 19 507896 9, [pounds sterling]26.99).
This is an excellent biography of one of the leading entrepreneurs in the early American automotive industry. Written in an easy 'folksy' style and based upon full access to family and business records, it tells the story of Walter P. Chrysler's rise to fame as the founder of the Chrysler Corporation, which, by 1929, had joined Ford and General Motors as one of the 'big three' in the inter-war automotive industry. Chrysler's origins are traced back to 'the wild and wicked border town of ...