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Article: Xbox and Budweiser Kick Off Promotional Relationship; Approximately 1,200 Promotions Scheduled per Week Through End of Year Will Feature Popular Xbox Games.
- Article from:
- PR Newswire
- Article date:
- October 28, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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REDMOND, Wash. -- Microsoft Corp. and Anheuser-Busch Inc. today announced an interactive bar program for Budweiser and the Xbox(TM) video game system, scheduled to visit bars, clubs and pubs during evening hours, for contemporary adult consumers 21 years old or older. The national program will be conducted in more than 100 markets by nearly 300 Anheuser-Busch wholesalers from Oct. 28 through the end of the year.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
"The program with Budweiser provides great visibility for Xbox and our new Microsoft(R) Game Studios games within a key adult audience," said Cindy Spodek Dickey, group manager for ...