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Article: Versace adds another scent duo. (The Beauty Report).(Versace Jeans Couture )
- Article from:
- WWD
- Article date:
- August 16, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILAN -- Versace Jeans Couture is back in the limelight with two new scents.
Versace's Giver Profumi beauty division studied the concept of a new Jeans Couture fragrance for "a couple of years," said Ferdinando Silva Coronel, managing director of Giver. In the end, Donatella Versace found inspiration in the rap music world and all its now-trendy accessories such as oversized gem or diamond rings.
"Rappers love these types of jewels, which are now fashionable for everyone, not just for young people," noted Coronel.
Industry sources say that the fragrance duo, called Versace Jeans Couture, could ring up $19.6 million in wholesale revenues for the ...