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Article: Vuitton' s big Japanese statement.(Louis Vuitton)
- Article from:
- WWD
- Article date:
- September 17, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TOKYO -- The world's-largest Louis Vuitton store that opened this month in Omotesando here is difficult to miss. The striking building, designed to resemble a pile of LV monogram trunks, reaches high into the sky.
"This clearly demonstrates our brand's interest in Japan and the whole of Asia," declared Marcello Bottoli, president and chief executive of Louis Vuitton Malletier, who came to town for the unveiling.
The 36,000-square-foot store is not only massive: it's packed with firsts for the brand, owned by luxury giant LVMH Moet Hennessy Louis Vuitton. The Ometesando store, operated by Louis Vuitton Japan KK, is designed to provide total customer ...