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Article: May's draws up new hair care display. (HBA Report).(May's Drug Stores new planograms)
- Article from:
- WWD
- Article date:
- September 27, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- May's Drug Stores is continuing to develop planograms in various departments, the most recent being hair care. This latest initiative will include carving out specific sections within the 36-foot department, such as a 5-foot teen hair care area.
The planogramming process at May's has been a gradual one. David Holetz, the company's vitamin and nutrition buyer, has been responsible for the planogramming task. He's been working on it for five years.
A planogram is a detailed blueprint that shows how and where products should be placed on retail displays. They have been used by retailers and manufacturers for 40 years -- electronically for 20 ...