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Article: In with the new: vendors are citing freshness as the key to catching consumers' attention. (Magic Resort).( resortwear fashions)
- Article from:
- WWD
- Article date:
- August 26, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Individuality, newness and being able to get the product shipped out on time are the criteria cited by resort vendors across the country as a way to counter the effects of a sluggish economy.
That said, makers of resortwear are largely optimistic about the year ahead. With people traveling again and occupancy rates at spas, resorts and hotels increasing, business, for the most part, is holding steady.
Another factor that's working in vendors' favor is the current consumer demand for roomy, comfortable and versatile loungewear, for which buyers are turning to makers of resortwear to source. Many producers in the resort category are citing first-time ...
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