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Article: Fruit snacks harvest bountiful sales: nutritional claims, flavor, form and popular licensing tie-ins have propelled fruit snack sales. (Special Report: Fruit Snack Report).
- Article from:
- Professional Candy Buyer
- Article date:
- September 1, 2002
CopyrightCOPYRIGHT 2002 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FRUIT SNACKS are in demand among kids and adults, suppliers say, based on product claims of convenience, nutrition and wholesomeness. Dollar sales figures alone indicate retailers shouldn't ignore the category -- they're up 3.9 percent for the year ended July 14, 2002, according to Information Resources, Inc.
Jodi Bentele, product manager for fruit snacks, Farley's & Sathers Candy Co., Inc., says fruit snack pieces have alone racked-up double-digit growth over the past 52 weeks. She points out that during the same period, total non-chocolate candy sales have remained relatively flat.
What accounts for this growth? Fruit snack suppliers tell PROFESSIONAL ...