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Article: Occupancy rates stable but may not have bottomed out; experts: without strong marketing strategies, rates unlikely to increase for skilled-and assisted-living facilities. (Cover Story).
- Article from:
- McKnight's Long-Term Care News
- Article date:
- October 4, 2002
- Author:
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Steady in the mid-80s. A fine-sounding weather forecast, but not the language senior living facility operators are eager to hear.
Nevertheless, these figures are the reality for occupancy rates in nursing homes and assisted living facilities, and have been for the last few fiscal quarters.
They denote a general leveling off, experts said, but perhaps not a bottoming out.
The National Investment Center for the Seniors Housing and Care Industries (NIC) has gathered occupancy rate data since the third quarter of 1999. The changes in the statistics since even before that time tend to follow the typical paradigm of supply and demand, industry ...