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Article: Claiborne partners with Carpet One to roll out first designs. (News: retailing manufacturing internet licensing marketing).(Liz Claiborne forms a partnership with Carpet One to launch the Liz Claiborne Home line)
- Article from:
- Home Accents Today
- Article date:
- October 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LIZ CLAIBORNE is entering the home fashion category with a major product and merchandising partnership with Carpet One floor covering specialty stores. Floor covering is just the first step in a program that will eventually cover a variety of home products, according to Barbara J. Friedman, president of Liz Claiborne licensing.
"Our research indicates consumers want Liz Claiborne products in their homes," she told Home Accents Today. "We will be moving into other categories such as paint and furniture in the near future. We are currently in talks with several home furnishings companies."
The Liz Claiborne Home brand will be extended to furniture, paint, ...