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Article: McVitie's gets into bed with Ann Summers.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- October 3, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McVitie's, the biscuit maker normally associated with wholesome family fare, is to sample its new "Cookies" brand through Ann Summers parties.
It is the first time that McVitie's has teamed up with the adult retailer famed for its sex aids and skimpy lingerie.
During October, more than 200,000 Ann Summers party-goers, will get the chance to try the biscuits. The sampling campaign, which is being handled by Dialogue Marketing, also comprises a "Find your McV Spot" kit containing games ideas on Cookie eating and competition allowing the party organisers and hostesses to win a VIP night our for four friends to see The Full Monty theatre show.
The ...