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Article: NOT-SO-GOLDEN ARCHES SLUMPING MCDONALD'S SHRINKS ITS SUPER-SIZE STRATEGY.(BUSINESS)
- Article from:
- The Capital Times
- Article date:
- November 2, 2002
CopyrightCOPYRIGHT 2002 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dave Carpenter Associated Press
CHICAGO -- Golden arches have been proliferating around the globe ever since a traveling salesman named Ray Kroc had a vision about the limitless potential of fast food nearly a half-century ago.
Taking over the revolutionary Speedee Service System from brothers Richard and Maurice McDonald, Kroc built a burger-and-fries empire on the premise that there can never be too many McDonald's.
Or can there?
After spreading to 30,000 restaurants in 121 countries and more than tripling in size since Kroc died in 1984, the empire is showing widening cracks -- in its home nation, of all places.
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