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Article: EX-SOFT SHEEN CHIEF RE-EMERGES: A HOT BEGINNING FOR GARDNER'S UPSTART HAIR CARE FIRM.

Article from:
Crain's Chicago Business
Article date:
March 22, 1999
Author:
Copyright

Gary Gardner, scion of the family that built one of Chicago's most successful minority-owned businesses, has emerged with a new venture in ethnic hair care products that appears to have struck pay dirt.

Mr. Gardner, the former CEO of Soft Sheen Products Inc., and his wife, Denise, are marketing a line of products designed to restore growth to damaged hair and relieve flaky scalps -- conditions caused by braiding and overuse of chemical-based dyes and relaxers, like the ones Soft Sheen made its fortune selling.

The line is being distributed nationwide through retailers including the nation's largest beauty supply chain, Sally Beauty Co. The Gardners' ...

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