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Article: World Almanac Signs License Agreement With American Map to Produce The World Almanac Atlas & Map Collection; First Time an Atlas & Map Program Developed Using World Almanac Brand and Content.
- Article from:
- PR Newswire
- Article date:
- November 5, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- World Almanac has joined forces with American Map Corporation to produce The World Almanac Atlas & Map Collection. Marathon Projects Ltd., the licensing agency for World Almanac, represented World Almanac in the transaction.
This will be the first time an atlas and map program has been developed using the World Almanac brand and content. The new product line will be released in the Spring/Summer 2003.
Ken Park, Publisher of The World Almanac, said, "We have been the leader in our market for 135 years, and the opportunity to partner with another industry leader is a crucial step in our long-term initiatives to grow the World Almanac brand. ...