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Article: 'Essentials Of Intellectual Property' Written for The Non-Lawyer Business Executive; New Book by Patent Experts is a Clear and Easy-to-Follow Recipe for Financial Success with IP.
- Article from:
- PR Newswire
- Article date:
- November 5, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SUFFERN, N.Y. -- Dr. Alexander Poltorak's "Essentials of Intellectual Property", co-authored by Paul J. Lerner and published by John Wiley & Sons, Inc., is the first easy-to-follow manual of intellectual property of its kind.
Intended for the business executive, "Essentials of Intellectual Property" is a clear and useful road map that offers tips on how to utilize IP to increase a company's wealth.
Now available at bookstores, "Essentials of Intellectual Property" is a must-have for any business executive looking to increase profitability in today's new knowledge-based economy.
While other books on IP are dreary, abstruse and filled with ...