Chapter 4: start-up financing.

RAISING CAPITAL AT ANY STAGE OF A COMPANY'S growth is challenging and requires creativity and tenacity, but these hurdles are especially difficult to conquer at the earliest stages of an enterprise's development. In this chapter, we'll take a look at where and how to raise capital at the seed level--when you're first organizing your business, or when it is at its earliest stages of growth.

In the chapters that follow, we'll look at funding strategies that are commonly used after a business gets past the start-up phase and establishes a steady flow of customers and a reliable revenue stream, even if the company is not yet profitable. These include: alternatives for raising ...

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