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Chapter 1: building a foundation for business growth.
- Article from:
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Fast Track Business Growth
- Article date:
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January 1, 2001
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Copyright informationCOPYRIGHT 2001 The Kiplinger Washington Editors, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN THE WORLD OF BUSINESS, THERE ARE VERY FEW challenges that are as exciting and as complicated as the task of growing a company. As we begin our journey examining the legal, financial and strategic issues that arise when growing a business, it is critical to first establish an understanding of the foundation that must be in place to allow a company to begin its growth path. The elements of this foundation include the company's brands, its relationships with its customers, its commitment to its products and services and the management of' its distribution channels.
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