IN CHAPTER 1, WE LOOKED AT WHY COMPANIES GROW, in this chapter we will look at the importance of clearly defining the company's objectives prior to the implementation of a business growth plan or strategy.
Effective growth management involves:
* understanding why the company wants or needs to grow;
* clearly defining the objectives that growth will achieve or problems that growth will solve;
* management's understanding of the challenges and risks that rapid growth will pose to the company, especially if the growth process is not well managed;
* understanding the various phases of growth the company will experience as it evolves towards maturity; and
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