Chapter 16: growth through e-commerce and Internet-driven strategies.

IT SEEMS AS THOUGH EVERY TIME YOU PICK UP A BUSIness magazine, you can find at least one article on the impact that the Internet and e-commerce have had on the way business is conducted. The Internet has changed the way we communicate, altered our notions of time and space, and created countless opportunities to start new businesses or expand the horizons of existing businesses. The Internet has made the pace and style of growing a business more dynamic, more open and more direct. The increased connectivity gives your company more ways to solidify relationships but also leaves no place to hide if you are complacent or fall behind. Along the way, lawyers and the courts have ...

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