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Article: Best Buy Launches New Holiday Advertising Campaign; Alliances with Major Entertainment Groups Highlight Customer Experience.
- Article from:
- Business Wire
- Article date:
- November 7, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors & Advertising Writers
MINNEAPOLIS--(BUSINESS WIRE)--Nov. 7, 2002
Best Buy stores have launched a new television advertising campaign for the holidays highlighting key alliances with a variety of entertainment groups including MGM Studios, Activision, Sega and rock band Aerosmith. The ads focus on the customer experience in Best Buy stores, showcasing the entertainment people enjoy and the products that bring them to life. The four ads brand Best Buy as a true entertainment destination where there is "something fun for everyone(TM)."
Each ad features a customer so engaged in the shopping experience that they actually become part ...