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Article: 1989 mail order overview. (includes guide to mail order sales)
- Article from:
- Direct Marketing
- Article date:
- September 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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1989 MAIL ORDER OVERVIEW
A review of business and industrial mail order activity in 1989.
1989 witnessed increasing price competition in mail order Business Supplies. This prevailed both in Full Line Business Supplies with increasing price pressure from off-price retail office supplies networks, and in Data Processing Oriented Business Supplies with increased commoditization of products with a response in the form of either service or price competition.
The competitive mix in Full Line Business Supplies changed with the accelerated growth of Viking in the third position behind Quill and Reliable and the emergence of Staples as a mail order as ...