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Article: Seven steps to successful trade show attendance: just a little planning can turn your trade show experience from one of confusion and bewilderment to one of education, efficiency, and value. Here are seven steps to help make your trade show attendance worth your while. (FabTech 2002).
- Article from:
- Welding Design & Fabrication
- Article date:
- October 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Penton Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Just as some trade show exhibitors seem to do their job better than others, there are attendees who get more out of a convention--both seminars and exhibits--by knowing how to do it properly. These skills are learnable, but know that it is incumbent upon you, the attendee, to do a good job, just as the exhibitors have to know how to do theirs. Keep in mind that, because of downsizing, you are attending FabTech 2002 because your company feels that what you learn will prove to be valuable. Surveys show that today's delegates are more qualified than ever before. Seven out of ten use trade shows to make actual purchasing decisions and nine of ten gather information that leads ...
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Article: Show and toll: free trade-fair entry for buyers in Europe may be ...
Daily News Record;
July 22, 1996 ;
700+ words
... ... entrance is becoming something of a rarity in the European trade-show business. The Germans pioneered the pay-as-you-go policy ... substantial amount to improve the furnishings and services of its trade-show base. The fee, $19.50 (30,000 lire), included the ...
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