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Article: Doner Cardwell lands [pounds sterling]1m Wessex Trains. (Agencies).(Brief Article)
- Article from:
- Marketing Week
- Article date:
- October 17, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wessex Trains has appointed Doner Cardwell Hawkins (DCH) to handle its [pounds sterling]1m advertising account. DCH won the business for the National Express-owned train operating company after a three-way pitch against Roose and Golley Slater & Partners.
Incumbent HHC Advertising of Bristol also handled media planning and buying. DCH picks up the media planning, while buying moves to a National Express roster agency called The Piper Agency. The pitch was overseen by communications manager Ian Beattie.
Wessex Trains is based in Exeter and operates local and long-distance services in the Wessex region from Cardiff to Portsmouth and Penzance to Bristol. ...