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Article: Self-regulation: the way ahead for advertising? As the Communications Bill approaches, now is a good time to lighten the touch and switch to a self-regulatory model for broadcast advertising. (Media).
- Article from:
- Marketing Week
- Article date:
- October 17, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you can have a single regulator for broadcasting and telecommunications, why not one for advertising?
Amid all the debate about Ofcom and the forthcoming COMMUNICATIONS BILL, this question has received less than its fair share of attention. The discussion has been dominated by bigger political issues, such as the rights and wrongs of a single ITV and overseas ownership of UK television and radio. But as the Queen's Speech approaches, those subjects should not drown out other important questions raised by the Bill and those who want to improve it.
Advertising regulation - or self-regulation - is one such issue. Broadcast advertising is regulated by two ...