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Article: Fox News sweeps to TV marketer of year. (TV Scorecard).(becomes leading cable news network during 2001-02 season)(Company Profile)
- Article from:
- Advertising Age
- Article date:
- November 4, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: WAYNE WALLEY
When Roger Ailes says the American people were being underserved by the news media, it's no secret that he's taking a shot at the former champion of cable news. And he's not shy about how upstart Fox News bested its chief rival-or, as Mr. Ailes calls CNN, the ``Crisis News Network.''
At Fox News' inception, Mr. Ailes says, he was determined to have a sizeable audience even during quiet news periods and then grow that audience when a crisis arose. ``I had a clear vision of what I needed to do strategically to do that and never wavered,'' he says. ``We built a business from the ground up and passed CNN.''
Under the ...