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Article: Honey, they've shrunk the pizzas! (and their profits); Pizza Express, the favourite restaurant of the middle class, is in trouble. Profits are falling, the share price has plunged and - worst of all - its customers are complaining about shrinking pizzas...
- Article from:
- The Mail on Sunday (London, England)
- Article date:
- November 10, 2002
- Author:
CopyrightCOPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: DAVID THOMAS
When Prince Harry went on one of his very first dates a couple of years ago, where did he take his girlfriend? Pizza Express. For 30 years, Pizza Express has been classic first-date territory. In fact, for vast swathes of the British middleclass, the swirly, blue Art Nouveau logo, the baked dough balls, giant pepper mill and the unchanging menu have been as reassuring a sight as McDonald's golden arches are for the shell-suit set.
But it's not just young royals who've courted over margheritas and quattro formaggis. Peers go to Pizza Express. Criminals go to Pizza Express. Peers who are criminals go to Pizza Express: the Lincoln ...