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Article: New York launches hearings on ready-to-drink alcoholic beverages.(Brief Article)
- Article from:
- Food & Drink Weekly
- Article date:
- November 4, 2002
CopyrightCOPYRIGHT 2002 Informa Economics, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The New York legislature is stepping up its efforts to restrict advertising of ready-to-drink (RTD) alcoholic beverages. Last week, the Assembly's Committee on Alcoholism and Drug Abuse held a hearing to determine if ads for RTDs such as Mike's Hard Lemonade and Smirnoff Ice target underage drinkers. The committee said in its advance notice of the hearing: "Such advertising is believed to target young people by promoting alcoholic beverages that look and taste like soft drinks, and uses imagery that appeals particularly to youth."
The New York legislature is also considering passing a law, which would prohibit alcohol and tobacco ads within a mile of schools, ...