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Article: The art of the niche. (Luxury Travel Expo).(marketing to wealthy travelers)(Brief Article)
- Article from:
- Hot Rod
- Article date:
- October 28, 2002
CopyrightCOPYRIGHT 2002 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When planning your agency's strategy to attract affluent travelers, you should look to target a wide variety of luxury travel preferences. By catering to specific luxury groups, you can establish your agents as specialists in specific areas, lending them more credibility and, ultimately, landing you more business.
There are a vast array of special interests that are associated with affluent travelers. Spa vacations are of great appeal for their pampered approach. Golf offers an outstanding opportunity to increase international travel with your luxury clientele. Don't stop here, however. It is important to keep in mind that the affluent travelers' interests have ...