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Article: Hospitals battle heavy competition for market share: many hospitals turn to professional advertising, marketing firms for help. (Focus Health Care).
- Article from:
- The Mississippi Business Journal
- Article date:
- October 21, 2002
- Author:
CopyrightCOPYRIGHT 2002 Dolan Media Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Health care used to be something people just had. People saw their doctors and their doctors told them if they to go into the hospital, and usually that hospital was the only game in town.
How times have changed. These days doctors specialize in everything from neurology to oncology, patients have Internet access and the wherewithal to go so far as to diagnose themselves, as well as access to a dozen or more hospitals in some cases.
So the fact that many hospitals now compete for the same patients is a relatively new phenomenon. And with so much information available today, hospitals want their voices to be heard -- loud, clear and individually. They're ...