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Article: Attracting more eyeballs: digital ad insertion poised for revenue greatness. (Networking: advance networking technology).
- Article from:
- CED
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Advantage Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Recent advances in digital advertising insertion technology and the corresponding adoption of the gear by cable operators is leading the industry into the unexplored territory of digital-to-digital, addressable and interactive advertising models--which some believe could spark a revolution of sorts in the massive video advertising market.
Until 1993, analog-to-analog commercial ad insertions were the norm. That all changed when a handful of cable systems and equipment vendors began tinkering with digital ad insertion gear. What followed was a momentous shift by the cable industry toward digital networks, and the birthing of the digital ad insertion process.
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