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Article: Greenfield Online Expands Online Research Panel by Recruiting More Than 500,000 New Members; Greenfield Online Makes Significant Investment to Keep Pace with Rapid Growth of Online Research Industry.
- Article from:
- PR Newswire
- Article date:
- November 14, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WILTON, Conn. -- In a move to keep pace with growing demand for online marketing research services that are predicted to reach 32 percent of total research spending in 2003, Greenfield Online has plans in place to recruit 500,000 new panelists before the close of first quarter 2003.
The additional investment will help Greenfield maintain one of the largest and most robust online research panels in the industry, providing marketing research companies with unsurpassed access to respondents. In February 2002, the company sold its custom research division to focus on providing online data collection solutions to marketing research companies. This latest move to ...