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Article: Nikon(R) Teams Up With Val Kilmer In Company's First National TV Commercial To Use Celebrity Spokesperson; Kilmer Promotes Nikon Coolpix(R) 2000 Digital Camera As 'Simply Cool'.
- Article from:
- PR Newswire
- Article date:
- November 14, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MELVILLE, N.Y. -- A talented actor like Val Kilmer intimidated by something as simple as a digital camera? "You didn't think I could be intimidated, did you," reveals the actor in Nikon Inc.'s new 30-second national television spot featuring the Nikon Coolpix 2000 digital camera (http://www.nikoncoolpix.com/). The spot will break on November 18 on prime time network programming, and marks Nikon's first television advertising campaign that uses a celebrity spokesperson to promote a Nikon camera. The commercial paints the serious side of the actor as he confesses to being intimidated by digital photography, and then a lighter side, as he shows how easy the camera is to ...