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Article: La Perla does Greene Street. (Innerwear Report).
- Article from:
- WWD
- Article date:
- November 4, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Gruppo La Perla, the Bologna, Italy-based manufacturer and retailer of luxury lingerie, swimwear, hosiery and women's apparel, last month opened its third La Perla boutique in the U.S. this year at 93 Greene Street here.
The airy 2,200-square-foot boutique is expected to generate sales between $1.5 million and $2 million the first full year, said Gianluca Flore, president and chief executive officer of the La Perla USA unit.
Designed by Milan-based architect Gabriele Buratti, the shop represents a new contemporary format with red-tinted mirrors; black lacquer and silver chrome display units; blond wood floors and accessories drawers, and a ...